Going for Gold – Top Trainers at the Olympics

The Olympic Games are one of the greatest sporting events on the planet, and have been so since antiquity. The modern Olympics are far better than those of ancient Greek times, for one main reason; we have trainers, and they didn’t. Indeed, Greek Olympian athletes wore absolutely nothing, severely limiting opportunities for branding. Anyway, let’s […]


In 2018, the basic white trainer can be found everywhere – from the world of high end fashion to high street sportswear – and can be found on the feet of every style subculture, from the preppy crowd to hip hop kids to fashionistas. It has become a classic to sit comfortably alongside the Oxford and Derby shoe in any stylish man’s wardrobe, a versatile, reliable […]